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After graduating from Guru Gobind Singh Indraprastha University with a Master’s in Marketing, I joined my family’s automation business in 2016. That same year also saw me embark on my entrepreneurial journey with the launch of Skylock, my brand of packaging materials.
At first, I had a shop in Chandni Chowk, but I felt like a “small fish in a big pond.” The competition was fierce, with lots of similar sellers nearby. Back then, Skylock’s online presence was just a website with my contact information on it.
By 2018, Skylock was thriving. However, I still wanted to diversify my product portfolio and further expand my reach in business-to-consumer (B2C) and retail sales by better leveraging online marketplaces. Even though I had high-quality products and competitive pricing, I needed to do more to strategically position my products for eCommerce.