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<h2><b>Sights Set on Tomorrow: Dreams and Aspirations</b></h2>
<p>The exhilarating journey of North Gold Spices has been filled with its share of highs and profound learnings. The journey towards profitability was notably high with each milestone having its tale of determination, dedication, and the transformative impact of right partnerships.</p>


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<p>As the head of an IT department at a global firm, my days were filled with codes and algorithms. Yet, the allure of my hometown, Kanpur, and the aromatic legacy of spices it held, beckoned me. In 2020, I traded my digital quest for a flavourful venture, founding North Gold Spices. The lucrative spice market, buoyed by India’s rich culinary heritage, and a 25% rebate from the Pradhan Mantri Mudra Yojna scheme provided a financially promising landscape amidst the pandemic&#8217;s uncertainties.</p>
<p>North Gold Spices set sail with a wholesale and bulk sales model, initially dealing in spices like cinnamon, cassia, cardamom, ginger, turmeric, pepper, nutmeg, star anise, and clove. These spices were chosen due to their staple status in Indian kitchens and the existing demand. The essence of purity, which is our USP, became the core of our outreach to customers. We aimed to offer these spices in their most authentic, unadulterated form. This emphasis wasn’t just a business tactic; it has been our promise to every customer. However, other challenges from traders and wholesalers necessitated a pivot.I also embraced Flipkart&#8217;s B2B platform, opening new avenues of growth opportunity.</p>
