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17. Ankit-Sharma

Now Ankit has diversified quickly, manufacturing not only jaggery and jaggery products, but also crockery, paper plates, manure, and more from sugarcane roughage.  The company’s brand portfolio includes traditional jaggery, as well as unique variants – including candies and jaggery powder &#8211; which have differentiated Gladden to a modern audience. In parallel, Future Farms LLP has entered the service sector, and is setting up new farms, developing food farms, working in soil nourishment, and helping farmers with documentation work.

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Ankit Sharma-Img 01

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Ankit Sharma-Img 02

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Ankit Sharma-Img 03

Not many know that a part of Madhya Pradesh&#8217;s status as an agricultural powerhouse comes from its rich black alluvial soil, which has been especially crucial to the state’s thriving sugar sector.
The state’s largely rural Narsinghpur district – known as its sugar bowl &#8211; produces as much as 65 percent of its sugarcane. Farmers here are keen on the production of jaggery, a major sugarcane product that is globally famed for being nutritionally superior to sugar. But sugar outsells jaggery simply because it is made using outdated processes that hurt its market reputation.
And this is what Ankit Sharma discovered, firsthand, after spending many weeks in the agrarian district, after being asked to consult on a local project. It was here that he realised that a sweet startup opportunity lay in the jaggery sector. His local research helped him crystallise three clear business objectives that would soon set his brand of jaggery apart: make the process of making jaggery hygienic; ensure that jaggery retains its nutritional value; and ensure that his product resonates with the modern audience.