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Ashish-Agarwal-02

Our first target is to return to pre-pandemic sales levels, and then to double our revenue in the next few years. Shapewear is still a very niche category, but I believe it will become mainstream. To raise our profile, we are doing a lot of social media advertising across channels; the power of this for a business like mine is one of my biggest takeaways from Vriddhi’s Personalized Mentoring program. We are also looking to add outerwear to our product portfolio.

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Ashish Agarwal -banner

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Ashish Agarwal-business img 01

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Ashish Agarwal-business img 02

Like many entrepreneurs, I started my professional life in the corporate world. After graduating with a degree in software engineering, I worked in Delhi for a couple of big firms, including Adobe. But I’d been dreaming of starting my own business and creating employment for the people of my hometown since I was just a kid. So, I completed an MBA and returned to Meerut, my hometown, to settle with my parents and launch SHK Brands.
SHK Brands makes and sells shapewear under the brand name Adorna. We are India’s first D2C (direct-to-consumer) shapewear brand, with e-commerce as our sales channel. We now have a staff of 20 and we are on all the major e-commerce platforms, including Flipkart, and are a category best seller.
With the ambition to expand my business further, I joined the Walmart Vriddhi program with two main goals in mind: to become a supplier to Flipkart Best Price Stores.