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We only launched our eCommerce operations two years ago, but our online business now accounts for 70% of sales. What’s more, our total revenue is almost back to pre-pandemic levels, with last year’s e-commerce festive season sales giving our recovery a huge boost.  
I’d like to encourage other ambitious women business owners to explore e-commerce. I really appreciate the support I have as part of the Vriddhi program and I love the flexibility that online operations give me to expand the business while also raising a young child. 
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Until my mid-twenties, I was on a path well-trodden, with a master’s degree in Computer Science and a good government job. But after my son was born, I wanted to do something different that would let me look after him and make a name for myself. 
Since I have a strong background in computing, my husband suggested that I head the fledgling e-commerce arm of the family business, Chetanya Loomtex. Our company makes beautiful artificial grass carpeting as well as bedsheets and handloom products.  
It was an exciting idea. At that stage, we were a purely brick-and-mortar operation. But the year was 2018 and e-commerce was truly taking off across the country. We knew that going online was not an opportunity that could be missed.