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The journey has been immensely fulfilling, particularly witnessing the empowerment of women and the positive ripple effect in local communities. Leveraging programs like Walmart Vriddhi and embracing the digital revolution have been key catalysts in this journey.

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As a young entrepreneur hailing from the vibrant city of Guwahati, Assam, I ventured into the world of flavors and traditions in 2019 with Y Not Food Products. My passion for the rich and diverse Assamese cuisine and a vision to bring it to every Indian household was the driving force behind this journey.
Our specialty lies in crafting traditional pickles – a culinary gem that not only tantalizes taste buds but also brings forth surprising health benefits. Each spoonful is a burst of proteins, vitamins, antioxidants, and probiotics, essential for a healthy gut, thanks to the unique fermentation process we employ. 
I take pride in sourcing the finest ingredients directly from local farmers, including tribal communities, adept in fermenting bamboo shoots at home. This approach not only ensures the authenticity and quality of our FSSAI-approved products but also strikes a chord with customers across the nation. However, the dream was bigger – to scale up and reach a wider market.