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<h2>The Horizon Ahead: Vision for Iqtara</h2>
<p>Today, Loops N Knots is not just surviving; it&#8217;s thriving. It&#8217;s a brand that represents the best of Indian craftsmanship, married to the principles of sustainability. </p>
<p>Iqtara International represents a new chapter in my entrepreneurial journey, a venture where my passion for sustainable living finds a new expression in the realm of home decor. Iqtara, named as a homage to my parents, Iqbal and Tara, is not just another business endeavor; it&#8217;s a testament to enduring values and a commitment to environmentally responsible practices.</p>


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<p>In an ecosystem filled with fleeting business ventures, my story is rooted deeper in the soil. Established in 2010, Loop N Knots was born from a vision to harmonize aesthetic appeal with ecological responsibility. As a brand dedicated to handicrafts, Loop N Knots wasn’t merely filling a market gap, but answering a call to fuse creative expression with environmental stewardship. This venture was my commitment to the growing demands for eco-conscious living, where each product stands as a testament – to enhance living spaces with minimal environmental impact.</p>
<p>Setting up Loop N Knots presented its own set of challenges. Sourcing high-quality, eco-friendly materials that resonated with my sustainable vision was daunting. Equally challenging was persuading artisans to join a startup, a task complicated by financial limitations and the inherent risks of new ventures. Yet, my dedication never wavered, fuelled by the conviction that Indian handicrafts deserved global recognition and that sustainability was more than a trend – it was the way forward.</p>
