Success Stories

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<h2 class="bogle-medium text-black">Expanding Our Reach Through eCommerce</h2>
<p>With Vriddhi’s guidance, our company partnered with Flipkart to increase the online visibility. This proved instrumental – we now sell pan-India, with sales rising to above 35%.</p>
<p>Vriddhi equipped us with digital marketing tactics to engage customers. Their suggestion to use Hindi branding allowed us to expand beyond metro cities into Tier 2 and 3 cities. We also implemented impactful offline campaigns in supermarkets based on Vriddhi’s advice. Product sampling boosted trials and created awareness about the health benefits of millets. This, in turn, led to an increase in sales.</p>
<p>Vriddhi also instilled the importance of regularly tracking operational and social impact metrics. We assess factors like farmers’ income growth, women’s empowerment through our all-women team, and nutritional awareness spread across India.</p>
<h2 class="bogle-medium text-black">The Road Ahead</h2>
<p>Today, Danodia Foods is bringing millets back into the Indian mainstream, one bite at a time. My co-founder and I are keenly focused on building an ethical, inclusive brand that connects consumers directly with small holder farmers to uplift rural communities.</p>
<p>With perseverance and guidance from Walmart Vriddhi, my once-overlooked passion has become a promising business model. Our journey is just beginning, but the progress so far convinces me that we can make millets fashionable again while making a real difference in the lives of customers and farmers.</p>


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<p>Fashion has always fascinated me. After graduating from NIFT in 2017, I wanted to pursue my passion in the world of style and design. I explored opportunities in the apparel and textile industries but grappled to find the perfect fit for my entrepreneurial goals. Though I had the training, I lacked experience and practical knowledge about building a business.</p>
