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Bold B2B play
Even more significantly, the training set me up to grow the eCommerce leg of our business. In August 2021, we expanded and opened a separate eCommerce office space. Digital sales are now a robust 30% of total sales.
Looking ahead, eCommerce is going to be about more than simply selling our product lines. We are making it the foundation for a new, bold business-to-business (B2B) play.

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Walmart Vriddhi’s assistance for marketplace onboarding of small businesses empowers entrepreneurs to scale operations and reach new markets.  

B2B MSME Success with Marketplace Onboarding Assistance

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COVID-19 has been a challenge to daunt every MSME. When the pandemic first hit, my company was a success that I’d built up over more than 20 years.
I founded Akhil Marketing in Kanpur in 1996. At first, it was just me. I was a recent graduate with a diploma in Civil Engineering, but I had a dream of exploring the textile industry. Soon, I added a single employee, and, with hard work and passion, my business flourished.
By the end of 2019, I had a team of 50 helping me manage the whole supply chain: from machinists on the factory floor to experts in finishing, packaging and sales. And our product catalogue had expanded to include bedsheets, curtains, cushion covers and handloom fabrics.
But then the pandemic shook my business and my team at a fundamental level. We faced several challenges—our cash flow was disrupted, we had to shut down production, and our supplies of raw materials were badly affected.