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<h2><b>Expanding Horizons: Collaboration with Flipkart</b></h2>
<p>The Walmart Vriddhi program played a crucial role in helping me expand the reach of my Ebhroom conversion kit. My recent collaboration with Flipkart was a significant step forward in that direction. By aligning with this expansive platform, I aimed to ensure that my product could empower even more individuals across the country.</p>
<p>There are more than 900 million people in India who live in the rural areas. While bicycles are an integral part of life for many, they are not always efficient, especially over long distances and public transportation is limited in far flung villages.</p>
<p>Bicycles are an essential mode of transportation for many living in rural areas, but they are not always efficient, especially over long distances. EBhroom&#8217;s electric bicycle conversion kit has the potential to revolutionize rural transportation by making it more efficient and eco-friendlier.</p>
<p>The electrification rate in rural areas of India is approximately 90%. With the increasing availability of electricity, the adoption of electric bicycles can be expected to rise. Even if 1% of the rural population adopts the kit, it would mean that around 9.09 million people would benefit from this innovation.</p>
<h2><b>Transforming Lives, One Electric Bicycle at a Time</b></h2>
<p>Today, as I reflect on my journey, the transition from an IT office to the heart of rural Bengal, it all seems surreal. Every challenge surmounted, it was my belief in the dream I was nurturing, along with a few helpful partners whose offerings I was able to leverage – that made all the difference.</p>


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Papiya Banerjee ima 2 – 1 (1)

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Papiya Banerjee ima 3 – 1

<p>Until early 2022, I was just another face in the crowd, navigating the daily grind of a 9-to-5 IT job. I had heard the buzz about Tesla and other electric vehicle breakthroughs, but I never thought I&#8217;d find myself diving headfirst into this industry. As sustainable transportation conversations grew, I wondered how I could make a difference. On a trip to rural West Bengal, the sight of determined locals pedaling their bicycles sparked inspiration. It dawned on me: just as electric cars revolutionized cities, these bicycles too could undergo a transformative journey in rural India.</p>
