MSME SuperPower: Positivity
Weaving embroidered dupattas into a multi-crore business
Co-Founder, Harshiv enterprise, Surat, Gujarat
A few years ago, I developed a new women’s fashion product: a net-embroidered dupatta. I began selling it on Flipkart and was delighted when it took off and started trending. Unfortunately, a host of players quickly ripped off my beautiful design and began eating into my market share.