My business specialises in the sale and distribution of food products, primarily rice. I started trading rice at a young age, travelling to all of the rice-producing states of India to learn about and understand the farmers, millers and traders of different varieties of rice. Recently, I enrolled in the Walmart Vriddhi program, which provided me with a lot of useful information about managing my business. The program gave me insights about the market, channel-based costing, workforce motivation, and much more. The program also included a marketing module, which I found to be particularly interesting as it enabled me to better manage my business.