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20. Hitesh Kumar

Adopting an insights-based growth strategy, my goal is to now grow online sales to 50% of total sales, up from 10% in 2021. With Walmart Vriddhi’s help, I am confident I can. I find the learning experience on Walmart Vriddhi comparable to that of a business program: we are taught the A-Z of doing business, including nuance and know-how we wouldn’t get anywhere else.

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Hitesh Kumar Img 01

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Hitesh Kumar Img 02

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I had big dreams when I left my hometown of Alwar, Rajasthan, in 2005. But after eight years working in IT, I found that my career wasn’t giving me the satisfaction I was seeking when I first came to Panipat for work. So I found an even bigger dream: I would start my own business.
My venture, Shri Balaji Online Store, manufactures sofa covers, chenille sofa fabrics and tissue curtains. I initially identified a huge demand for elegant and versatile string curtains in the local market. This created an opportunity to manufacture these string curtains, along with our other products, using locally sourced raw materials. Originally, I was a brick-and-mortar player.
In a bid to expand nationwide, I went online in 2017, making my debut on the Flipkart eCommerce marketplace. At first, I saw it as just another revenue stream, but as I began to reach more customers, I came to see online retail as a strong pillar of sales.