Success Stories

Live

Staging

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180X180-KAJAL

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positivity

Positivity

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A few years ago, I developed a new women’s fashion product: a net-embroidered dupatta. I began selling it on Flipkart and was delighted when it took off and started trending. Unfortunately, a host of players quickly ripped off my beautiful design and began eating into my market share. Flipkart is vehemently against any intellectual property infringement, but because my design was not trademarked, I could not report these copycats and get their product listings taken down.
This experience taught me two things: eCommerce is a powerful launchpad for great products, and innovators must have a trademarked brand to protect their products from imitators. 
This is how I came to set up my brand, Mayantra Creations. For me, business has been a journey of such decisions.