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22. Jayati Jain

We’ve also added an affordable range of gift packs to our product portfolio. I’m especially happy that we are working on this with women entrepreneurs who make homemade chocolates and sweets, as well as with women who make natural fragrance agarbattis through the AgarKranti initiative.

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Jayati Jain Img 01

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Jayati Jain Img 02

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Manik Mercantile is a family business, a wholesaler of dry fruits, nuts and seeds, based in Khari Baoli, Delhi. My husband Rishi and I run the company, supplying almonds, black raisins, white and red pistachios, walnuts, figs, cumin seeds, and other treats.
Like many businesses, ours was hit hard during the COVID-19 pandemic. Everyone’s attention was focused on essential commodities, and buying nuts and seeds to eat or gift was seen as a luxury. Demand was at an all-time low, and some days went by without a single order.
Times were tough, but I focused on the things we could do to make a difference. When leading a business through a time of crisis, it’s critical to remain aware of the changing business landscape and to alter one’s approach and strategy accordingly and without delay.