Our company is focused on the manufacture and supply of designer home furnishings, like bedsheets, comforters, blankets and bed runners, for local and export markets. We blend advanced technology with exquisite craftsmanship, and we have a reputation for luxurious designs, rich colours and a quality finish. Wholesale distribution accounts for about 75% of our business, with the remainder in retail sales.

Connecting with consumers
While pandemic disruption severely impacted our industry and our company, I’m expecting e-commerce to be an engine of business recovery. Demand is definitely shifting online; that’s where consumers and small sellers are increasingly to be found.

One thing I really value about the e-commerce platform is that it provides a direct interface with the consumer. This helps sellers like us to better gauge the market and to gain insights and feedback about our products.

The e-commerce marketplace also offers a shorter payment cycle than the offline wholesale market, which is largely credit based. I am now exploring online channels as a way to grow our business and build resilience.

Selling via online channels
After joining the Walmart Vriddhi program, we are now listing some of our key products on the Flipkart e-commerce marketplace.

There is a lot to learn when you begin selling digitally, especially with an eye on international markets. But with Vriddhi helping us gain the practical know-how of building an export business, I am positive that we will be able to tap more overseas markets in the long run.

The Vriddhi modules cover everything from consumer needs to product development to manufacturing. By applying this knowledge, we are confident that we will be able to realize the potential of e-commerce and increase sales multi-fold via digital selling in the coming year and beyond.